
Bailes elaborates on the neoliberal demand to ‘enjoy responsibly’ (returned to throughout the book) and how this relates to the roles of play within contemporary capitalism.

It is from this starting point that the book attempts to unpack these virtual cities, the opportunities and constraints they present for the player. Bailes justifies the psychoanalytic focus by arguing that there is ‘something especially significant in the way that many videogames function as power fantasies, which grant their characters, and through them their players, a sense of agency and control that they generally cannot experience in everyday life’ (p. Its focus is upon a critical psychoanalytical account of Saints Row IV, GTA V, No More Heroes, and Persona 5, each involving the player navigating through virtual cities. Ideology and the Virtual City by Jon Bailes is part of the recent wave of critical works examining videogames. Jon Bailes, (2019) Ideology and the Virtual City: Videogames, Power Fantasies and Neoliberalism, Winchester: Zer0 Books.


Senior Lecturer in Management, Faculty of Business and Law, The Open University, – videogames – psychoanalysis – cultural studies A Review of Ideology and the Virtual City: Videogames, Power Fantasies and Neoliberalism by Jon Bailes
